Lil Wayne
and Beats by Dr. Dre celebrated the official launch of the New Orleans
rapper's line of custom headphones with a party at Playhouse Nightclub
in Hollywood,Calif. on Friday (Sept. 7). Weezy, rocked his Red Beats by
Dr. Dre headphones during the MTV Video Music Awards last night, and was
joined by the likes of Wiz Khalifa, Birdman, Cortez Bryant, DJ Drama,
Machine Gun Kelly, and more, at his after party.
He briefly took
the stage at the event, before partying the night away with his YMCMB
family. The collaboration with Beats offers fans a window into his
creative process, by allowing them to hear music as he does in his head,
since he uses the earphones to write music, and lyrics. As a longtime
supporter of Beats Electronics, Wayne has used Beats by Dre headphones
to listen to his favorite artists, and will continue to do so, now that
he has his own line.
This latest business venture is one of many
that will help to expand the Young Money leader's brand, which now
includes his TRUKFIT clothing line, and Supra sneakers. Be on the
lookout for the Red Beats by Dr. Dre headphones when they drop this
fall.
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