Chelsea and adidas
have taken the unusual step of launching next season's new kit without
unveiling a shred of actual fabric.
Instead, stars
including John Terry, Juan Mata, Eden Hazard and Demba Ba have been covered in
paint to launch a campaign entitled ‘It’s Blue, What Else Matters’.
The stunning images
and accompanying film are intended to show the passion and commitment Chelsea
players have for their club - and encourage fans to do similar by pre-ordering
the new strip unseen.
Amazing video
and pictures of John Terry, Juan Mata, Eden Hazard, Demba Ba, Fernando Torres,
Petr Cech and Oscar being drenched in blue paint for adidas campaign
